FAQ's
Buying coffee on an auction
The complete how to bid guide
Whether you are new to online auctions or an experienced bidder, check out this guide and get ready to win your next lot!
Getting Started
Register and create a V-Auction Account
- To join any V-Auction event, you must create a V-Auction account. During registration, you'll need to agree to our Auction Platform's Terms & Conditions. This step ensures we can verify your identity and that you understand and accept our policies.
Accept the Bidding Agreement
- Each auction has its own bidding agreement. To place bids and order samples, you must accept the specific agreement for the auction you wish to participate in.
- Please complete the application with as much information as possible to facilitate the review process.
Discover more auctions!
- Your V-Auction account grants you access using the same login and password to all coffee auctions hosted by V-Auction.
- Remember, you must apply to bid in each separate auction, even if you already have an account.
If you have any questions or need assistance, please reach out to our support team v-auction@vollers.com. We're here to help!
This auction is run in partnership with V-Auction. When you register to participate, you'll create a V-Auction account. The great news is your V-Auction login details (that's your email address and password) will be valid across our entire marketplace and for all our different auctions throughout the year. This means you can use the same login for any auction from the various producers we work with at V-Auction!
One Account, Every Auction: Use your existing email and password to sign in across all our events, including Qima, El Injerto, Santa Felisa, San Coffee, and more.
To join an auction and place a bid, you'll first need to Accept the bidding agreement of each auction you wish to participate.
It's very important: Before you apply or bid, you must read the Bidding Agreement. This document has all the key information for each auction, including important rules and conditions. When you apply to bid, you confirm that you've read and accepted this agreement.
Please note that the Bidding Agreement of each auction is reviewed annually to reflect any changes in the circumstances of the producers. Therefore, you must accept the current version of the Bidding Agreement on each auction you wish to bid. You will not be able to participate in an auction unless you have accepted the Bidding Agreement for the current year.
The review process can take up to 24 hours. You will receive an email once your application has been reviewed—either confirming your approval or requesting additional information. We recommend submitting your application well in advance of the auction to ensure there's enough time for review.
Ordering Samples
Once you accept the bidding agreement, you will be able to place an order for selected samples to taste the coffee before the auction. Please note that some lots may be too small for sampling. However, you can contact us for further information about the coffee, and if available, we will be happy to share it with you.
Please remember:
- Samples can only be purchased via the auction platform. You cannot buy them elsewhere.
- We sometimes limit the number of samples you can order. These samples are specifically for bidders who intend to participate in the auction.
- If you order samples but do not participate in the auction, your account may be subject to review, and we reserve the right to ban you from future auctions.
- If your intention is not to bid in the auction, and you want samples for other reasons, please do not order them here. Instead, you can contact the producers directly to purchase coffee for other purposes.
You can easily review your sample orders and manage your documents directly from your account page. Here, you'll be able to:
- View your sample order history.
- Download invoices for your orders.
- Access credit notes if a refund has been issued.
Please note: The invoice available on your account page is not a commercial invoice. A separate commercial sample invoice, required for customs purposes, will be included with your physical sample delivery.
Bidding & Auto-Bidding Explained
We will have 2 Days for Bidding & Combined Auction Styles per Region:
Day 1: Timed Auction:
- Our first auction day will be a timed auction, where you'll have 4 hours to either place bids or buy items instantly. Unsold lots from this auction could be (or not) carried forward to the second auction.
Day 2: Reverse Auction:
- The second auction will be wild: Prices for all lots will gradually decrease, creating a dynamic and fast-paced environment. The first bid wins: if you place a bid, you accept the current price.
Our Timed Auction is a 4-hour window to secure your favorite lots. Here is everything you need to know:
- All Lots Live at Once: Every lot opens for bidding simultaneously—no waiting for specific slots.
- Flexible Bidding: Place a bid at the next suggested increment to stay in the lead.
- Instant Purchase: Can’t wait? Secure an item immediately by clicking the "Buy Now" button.
- Closing Time: The auction ends promptly at 1:00 PM. Winners will be notified via email immediately after.
Note on Unsold Lots: Items that do not meet their reserve or sell during this window may be carried forward to our second auction at the organizers' discretion.
The Reverse Auction is a high-speed, decisive format where the price of each lot decreases over time until a buyer claims it.
- The Price Drops: All lots open simultaneously at a set starting price. At regular intervals, the price for every lot will automatically decrease.
- The First Bid Wins: Unlike a standard auction, there is no outbidding. The first person to click the bid button accepts the price shown at that exact second and wins the lot immediately.
- Because all lots are live at once, you must monitor the auction dashboard closely. As soon as a lot is claimed, it is marked as SOLD and removed from the bidding pool.
- You must decide: do you wait for the price to drop further to save on your purchase, or do you bid now to ensure another buyer doesn't secure the coffee first?
Note on Unsold Lots: If a lot’s price drops to the minimum threshold without a bid, it will move into the Offer Phase:
- Make an Offer: You may submit a final price offer to the seller for a number of bags and price per unit.
- The seller will review all submitted offers and choose to either Accept or Decline.
- If the seller declines your offer, the lot is closed. There are no further negotiations and no other way to contact the seller regarding that lot.
You will need to wait until auction day to bid on the lots. In the meantime, we recommend planning your strategy and budget to increase your chances of winning the lots you want. Before the auction, you can also contact us to request quotes and get an idea of delivery options, timelines, and pricing.
You can place a bid in two ways:
Bid at the next suggested increment:
- Click the "Bid" button.
- Confirm your bid by clicking "Confirm."
Enter a higher bid:
- Type your desired bid amount into the text box next to the "Bid" button. You must enter an amount that's at least the current bid plus the required minimum increment
- Confirm your bid by pressing "Confirm."
Remember:
- Each time you place the highest bid, your paddle number will appear in the row of that specific lot.
- Whenever any user places a bid, all participants will see a notification that says: "🔔 Heads up! Someone placed a bid!"
- Stay alert during the auction to make sure you don't lose the lot to another bidder.
No. Once a bid is placed and confirmed, it is binding and cannot be withdrawn or cancelled. By placing a bid, you agree to honor it if you win the lot.
As part of the process, you have signed the Bidding Agreement, which outlines your responsibility to follow through on any confirmed bids. Please review your bid carefully before confirming, as all participants are expected to act in good faith and uphold the terms of the auction.
An auto bid (also called a "Proxy Bid") allows you to set the maximum price you're willing to pay for a lot. The platform will then automatically place bids on your behalf—using the minimum increment (e.g., $0.10)—just enough to keep you in the lead, up to your specified maximum.
- To place an Autobid: Your autobid must be higher than the current highest bid in order to be accepted.
- Example: If you set an autobid at $30/lb, the system will automatically bid in $0.10 increments (or the minimum increment set for that auction) up to your $30/lb limit.
- Once the bidding exceeds your maximum, your auto bid will stop, and you will need to place a new one if you wish to continue bidding.
Steps to set up an auto bid:
- Click "Auto Bid."
- Enter the maximum bid amount that you are willing to pay for a lot.
- Click "Confirm" to activate your autobid.
You can remove or change your autobid at any time, as long as it hasn't been triggered by an active bid
- Your auto bid must be higher than the current highest bid.
- The platform will automatically place bids on your behalf, only increasing your bid when necessary by the minimum increment
- If another bidder has placed a lower auto bid, the system will outbid them automatically up to your maximum amount.
- If another bidder has placed a higher auto bid, the system will outbid you. To continue participating, you'll need to place a new autobid or bid manually.
You can adjust or remove your auto bid at any time:
To change your auto bid:
- Click "Autobid" button, and then enter a new amount, and confirm.
To remove your auto bid:
- Click "Remove Auto Bid" and confirm the removal.
You can use the “Buy now” button to win the lot at the suggested price displaying in the button.
To “Buy Now” a lot:
- Click "Buy Now" button, and click confirm.
Ready to buy?
- Once you click Confirm, you’re committed to purchasing this lot. Since "Buy It Now" sales are final, please double-check your selection before finishing.
Auction Process & Results
We hold two auctions over two consecutive days for each region:
- Day 1: Timed Auction – Runs from 9 AM to 1 PM (local time).
- Day 2: Reverse Auction – Any unsold items from Day 1 go into a reverse auction. While the timing varies for each lot, no auction will run past 5 PM.
To monitor your progress during the live auction, look for the blue bar—it shows your current winning lots and relevant details in real time.
To review your bidding history and overall auction activity, visit the "My Account" page on the auction platform. There, you can access your auction profile, view your auction applications, and check your bidding history in the corresponding tabs.
During the auction, the platform will display real-time status updates on each lot:
You currently have the highest bid on this lot.
Another bidder placed the highest bid and won the lot.
Someone has outbid you, and you are no longer in the lead.
Another bidder has entered a new bid on this lot.
You placed the highest bid and secured the lot.
Your bid was outbid, and someone else won.
The auction for this lot is temporarily on hold.
After the auction ends, winners will be notified via email and on the auction platform. You can also check your bidding history to see if you have won.
- A. Payment for auction lots is due in FULL 15 days after the auction date. Please ensure you are familiar with the Terms & Conditions you agree to when you register for the auction.
- If the winning Bidder does not pay the due amount within this time, the lots will be offered to the bidder who placed the second-highest bid.
- After the auction has closed we will be in touch with you to arrange payments, contracts and shipping. Once all these are agreed upon, payment will be made by bank or wire transfer. Other options are available and we can discuss those as they arise.
- For all destinations, payment in full is required before any coffee leaves the country of origin or the warehouse.
After the auction, you will receive two separate invoices:
- Coffee Invoice: For the total cost of the lots you purchased.
- Transport Invoice: For shipping costs, calculated based on the distance between the Vollers Warehouse holding your lot and your chosen delivery address. Please note that transport costs are added on top of the coffee price.
Once you have paid the seller for your lot, the relevant Vollers Group member at that location will contact you with a transport quote. Please note that transport costs are additional and are not included in the initial coffee price.
Yes, you can arrange your own transport. If you prefer to do so, please let us know, and you can coordinate directly with your transport provider. If you choose this option, you will not receive the transport invoice from us. However, if you don't arrange your own transport, we will provide it and send you the additional transport invoice.
A. FCA (Free Carrier) means that the seller's responsibility ends once the coffee is delivered to the agreed location. In this auction, the delivery points are the different Vollers Warehouses across Europe and UK.
- Each lot is stored at a different Vollers facility (e.g., Hamburg, Antwerp, or UK). Check the lot details carefully before bidding.
- Costs Not Included: The price you bid does not include shipping from the warehouse to your roastery, load-out fees, or any import duties/VAT.
- Shipping costs from the warehouse to your facility are additional and vary based on the specific Vollers delivery point. To help with your bidding strategy, you can contact us with the lot numbers you are interested in; we will provide estimated transport costs to your location.
- Once the auction is finalized, you can conveniently manage and book your onward shipping directly through the Vollers Group
Privacy & Support
We keep things private here. To protect your identity, all bidders stay anonymous to one another. You'll be assigned a random Paddle Number so you can bid freely without anyone knowing who’s behind the offer.
If you experience technical issues during the auction:
- Refresh the auction page and try again.
- Check your internet connection.
- Try using a different browser or device.
If the problem continues:
- Contact customer support as soon as possible by our chat or by sending us an email at v-auction@vollers.com.
- If you receive a server error, please take a screenshot and email it to us to v-auction@vollers.com. along with the error code so we can investigate quickly.
For any questions about the auction or assistance, please contact our support team via:
- Email: v-auction@vollers.com and ana.beltran@v-auction.com
- Phone: +44 7783 971908
- Live Chat: Available on the auction platform during auction hours.